EZclass Cookie Policy

Effective Date: June 1, 2025

1. Introduction:

This Cookie Policy explains how EZClass OÜ ("EZclass", "we", "us", or "our") uses cookies and similar technologies when you visit or use our website https://ezclass.io, related subdomains (such as ezdash, ezinvoice, ezhours, ezcurriculum), and services (collectively, the "Platform").

It also describes your choices regarding cookies and how you can manage them.

This Cookie Policy forms part of our Privacy Policy.

What are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They help websites remember information about your visit (such as language preference or login status), and they enable key website functionality and performance monitoring.

Similar technologies may also include:

• Local Storage

• Tracking Pixels (also known as "web beacons")

• Scripts that monitor user activity

• SDKs integrated into apps

Under GDPR and applicable data protection laws, all these technologies are treated the same as cookies if they store or access information on your device.

Why Do We Use Cookies?

EZclass uses cookies and similar technologies to:

Provide and secure core Platform functionality

Keep you logged in across sessions

Remember your preferences (such as language or timezone)

Analyze and improve site performance and user experience

Monitor and enhance the quality of our educational services

Measure the effectiveness of marketing campaigns (only with your consent
 

Types of Cookies We Use

a) Essential (Strictly Necessary) Cookies

These cookies are required for the Platform to function. Without them, key features such as secure login, session management, or payments would not work.

Examples:

• Authentication cookies
• Security and fraud prevention cookies
• Session cookies for maintaining login state
• We use Cloudflare to enhance the security and performance of our website. Cloudflare may set certain strictly necessary cookies (such as `__cf_bm` and `__cfruid`) to distinguish between humans and bots and to manage web traffic securely. These cookies are essential for the proper functioning of the platform and do not require consent under applicable laws, but we disclose them here for transparency.

Legal basis: Legitimate interest (GDPR Art. 6(1)(f)) — no consent required. Cloudflare acts as a data processor on our behalf under a GDPR-compliant Data Processing Agreement.

b) Preference Cookies

These cookies store user choices and preferences to personalize your experience.

Examples:

• Language settings
• Preferred teacher selections
• Timezone adjustments

Legal basis: Consent where required — managed via cookie banner.

c) Analytics Cookies

We use Google Analytics 4 (GA4) with server-side tagging (via Google Tag Manager server container) to:

• Understand how users interact with the Platform
• Track usage trends
• Improve service performance and design
   

Key privacy measures:

IP anonymization enabled

Server-side processing to minimize personal data exposure

Do Not Track (DNT) respected where technically possible

Legal basis: Consent — you must opt in via cookie banner.

Some analytics logs or cookie data may be briefly processed on our secure hosting infrastructure (DigitalOcean) located in the United States, with encryption, strict access controls, and cross-border safeguards (e.g., Standard Contractual Clauses) in place.

d) Advertising & Marketing Cookies

We do not host any third-party advertisements on EZclass.

However, we may use first-party tracking pixels (such as:

• Meta (Facebook) Pixel
• Google Ads Pixel

to track the performance of our own marketing campaigns — for example, to understand if an ad click led to a class booking.

Legal basis: Consent — placed only if you opt in via cookie banner.

e) Third-Party Cookies

Some services integrated into EZclass may set their own cookies:

Advertising and Retargeting Cookies

These cookies track user interactions with our website and advertising campaigns to help us measure performance, retarget ads, and improve marketing effectiveness. They are only set with your explicit consent. Services used may include:

• Google Ads / DoubleClick / Conversion Linker
• Facebook Pixel / Meta Advertising 
• Microsoft Advertising (including Microsoft Clarity)

Security and Fraud Prevention

• Google reCAPTCHA is used on forms to prevent bots and abuse. This service is essential and operates under Google’s privacy terms.

Tag Management and Consent

• Google Tag Manager is used to manage marketing tags on the site. It does not process personal data itself but may trigger other services.
• Usercentrics CMP is used to manage your cookie preferences and record consent as required under GDPR.

Other Services

• Google Fonts may load fonts from Google servers. This involves a technical request that includes your IP address.
• Tealium Inc. When activated, it may be used for advanced tag management.

How to Manage Your Cookie Preferences

Cookie Banner

When you first visit ezclass.io, you will see a Cookie Consent Banner allowing you to:

Accept all cookies

Customize cookie preferences

Reject non-essential cookies

You can update your choices at any time by clicking "Manage Cookies" in the site footer.

Browser Controls

Most browsers allow you to manage cookies through settings:

• Block all cookies
• Block cookies from specific sites
• Notify you when a cookie is set
• Clear cookies on exit

Note: Blocking all cookies may impair key EZclass functions (such as login or payments).
 

Do Not Track (DNT)

We respect Do Not Track (DNT) signals where technically feasible by:

Preventing Analytics cookies from loading if DNT is detected

Cookie Duration

• Session cookies: Deleted when you close your browser
• Persistent cookies: Stored on your device for a defined period (e.g., 24 hours to 12 months), or until manually deleted

Our cookie management tool lists each cookie name, provider, purpose, and duration.

Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in:

• Legal requirements
• Industry best practices
• Our use of cookies and tracking technologies

When we do, we will update the "Effective Date" at the top of this page.

We encourage you to review this Cookie Policy periodically.

Contact Us

If you have any questions about this Cookie Policy or your privacy rights, you can contact us:

EZClass OÜ

Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145, Estonia

[email protected]

[email protected]